Friday, July 23, 2010

A Case for Green Entrepreneurship

Improved performance in architecture and urban design could add considerable value, given that 60% of the power/water consumed is accounted for by cities and of that 60% of power by the air-conditioning of buildings.

Using conservative design methods, a potentially staggering impact on the power-water consumption of the country could result if effective ways are found to support change in products and processes across the built environment. Imagine if buildings could be designed to be used through the day without electrical lights, or to run air-conditioning needs on pre-cooled recycled water or to use all natural and paid resources conservatively and then say multiply this model to the entire city to gauge the impact.